2) Never run out of electronic signature . Now something is useful, it will soon be necessary for professionals as for small and large businesses. Reduces costs and accelerates business.
3) Less luxury, more everyday. spirit of the times is changing, the exaltation of the luxury to focus on average families. The most effective marketing of the brand will be based on the daily lives of those who work hard. Less glamor and glitter, more attention to quality, value and durability.
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4) The importance of being “special” . Being unique has never been more important for companies. This is what creates the emotional connection with consumers and encourages them to choose their own products
5) What is BYOD! Bring your own device : use in the office on your smartphone, tablet or personal. Many corporations follow this trend and are gearing up to “cure” the equipment and ensure the safety of employees.
6) The brands become publishers. In 2013, the brand will begin to create content seriously to enhance their credibility, continue the “conversation” with their “clients” and remain at the center of their attention. Will be different forms: blog, newsletter, sms. The content will be the tool to make social marketing.
7) The search becomes social. Google + diventanto is important to optimize your presence on the search engine. The people there but does not use it. The social network will become more and more social searching and social media will create search options
8) Investments in crowdfunding grow . Small businesses produce 50% of the work but have access to 1% of the capital. The data is American and it’s easy to think that in Italy it is even “worse.”For family businesses are crucial to new sources of funding that are opening up with the widespread collection of money, crowfunding. Not just for startups
9) Here comes the generation of “social.” They are going to enter the labor market young people born in 1991 and grew up with the online exchanges (peer-to-peer) and social networks.Preriranno course the companies most committed to the “social” as well as candidates for a job and as consumers. From 2015 this will be an element of difference and development.
10) The mobile video will explode . Exceed 50% of mobile traffic: smartphones are increasingly the tool to have access to products and services anytime, anywhere. And the video will be the accelerator of this market. It ‘persuasive, engaging and direct. Who does not have a mobile video strategy risk losing market share.
11) The year of the employee. companies in a long time are asked to do more with less, stressing on the results, and the pressure is crushing everyone. Even the top managers recognize that the model is not sustainable and are looking for new ways to engage all employees and not just those with higher performance. On the other hand, even the employees would feel innovative ways to fulfill their potential. They include unusual forms of collaboration.
12) will grow the use of sensors . Microchip inside the pills do not remember to take them, sensors in sweaters, chip in the packaging of biscuits. From health to marketing will increase the presence and aggressiveness of the “checks” at a distance
13) The importance of an internship . With the difficulties that new graduates to find a job, the internship will be more and more opportunity to enter the market. And for companies with a tool to select talents.
14) The real impact of social media. In 2013, no longer suffice speak through Facebook & Co.Companies must learn to listen before you answer, using conversational tone and non-institutional.Key is figuring out what kind of conversation you want to open with their “clients”
15) The frontier of content marketing is no longer enough some pictures or un’infografica. We move into dell’intrattentimento and content useful, even for companies and their brands. That invest in video and alliances with authors and writers to communicate and bring attention to their digital activities.
16) The small business goes global . Travel the world and you will find the opportunity to sell anything anywhere. Even if you’re a small business. It ‘s the turn of 2013: the ecommerce remove all limits
17) Beware of the “shop” is always open. purchases on the move in 2012 more than doubled, and the growth stops. It will be a need for small companies propose systems that are easier to buy at any time through the smartphone.
18) A shopping assistant for all. smartphone that will help you discover new products, to decide where and how to buy them. And how to pay them.
19) The choices of Generation Y green. Companies will have to deal with the attention of new consumers to the sustainability and recycled products. Even on social media.
20) If the high-tech talent becomes precious. In the technology sector there is almost no unemployment. And companies will have to compete to conquer the best. Deciding quickly and offering something more.
21) The emphasis on health will continue. welfare is no longer a good idea will be the most sought after luxury product in the coming years, almost a status symbol. To be awarded will be the companies and products that help you get it.
22) To each his own product . Technologies become more economical, fast and convergent pushing for extreme customization of products, from cases mobile candy. Which will become an expression of personality
23) And even better if you … mobile . Internet as we know it may not be necessary. From the desk behind the car we will be taking the same thing, as long as there is guaranteed to stay connected.
24) Social media will show their convenience. It ‘s time to measure the social business. There will not be enough if there is not an adequate ROI (return on investment).
25) Data containing the future. Big Data will not only serve to help sales. The management of information internal to a company, through the intersection with external data, should allow to predict how they will move markets and consumers.
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